A word of caution.

- You weren't there for the invention of electricity.

- You weren't there for the invention of the computer.

- But you are here for the invention of AI.

The birth of a century defining tool.

ChatGPT is the thing that everyone is talking about but not everyone will get good at. And some won't learn how to use it at all. But here's the thing.

You can.

It is an amazing tool if you know how it works.

- How it thinks.

- What it can't do.

- And what it can do.

The only limitation is your ability to ask the question that gets you the answer you most want.

This course is focused on writing better questions to get more insightful answers.

This is the Ultimate Writing Coach.

"The quality of your questions, determines the quality of your life." Tony Robbins

AI is happening fast.

From 0 to 100 million in 2 months.


That is faster than any other technology in history. Unprecedented. Unimaginable.


Why is this significant?


AI gets better the more people use it. If you find it useful now, imagine how much more it improves in one month, 3 months or even 6 months?


I know for some people this is a little scary.

You start to question what use will I have in the future with this tool getting so good.

And it just keeps getting better.

Rather than being scared by it. You should think what does this mean for me? What does this mean for my business?


It lets you win at life as well as business.


So, you have time to go for a coffee with all those other entrepreneurs who seem to have more time than you.


Here’s to that.

Imagine, you are in a shed right now. You are a company of one. How do you take on the world?

Because suddenly everything has changed for you. You now have this writing coach.

Each time you use it, you learn to get more from it.

In essence your leverage is increasing exponentially.


The key to accessing this help is to ask the right questions. Or in ChatGPT terms, the right prompts.

In just one hour you will move away from thinking like an Amateur to operating like a Pro. And at that point, the world is your oyster.

Most people are talking about it but most people WILL NOT get good at ChatGPT.

Don't be like MOST people.

A COMPANY OF ONE HAS JUST BECOME A COMPANY OF 1000.

For just $20/month you have a research assistant.

This will supercharge your effectiveness.

Complete tasks that would previously take you hours in just a minute or two.


That is 0.33% the price of the median salary for a research assistant in the UK.

The Amateur vs The Pro.

The Amateur fears it.


"It will take my job away. What am I going to do?" Or "This is too technical for me, I’m not going to try it."


The Pro embraces it.


"This will make my life easier. All the grunt work I previously spent hours on will be done in minutes. I can go do the thinking. This is what separates me from others."


There’s a new job title in town…


Prompt Engineer.

And you are going to have a writing coach to mentor you how to write prompts that give you an edge.


You must learn how to ask the right questions.


Think of this course as the guide that will show you how to become Pro at operating it.

Vague Prompt

What's wrong with this?

It is a bog standard answer that is non specific and doesn't leave you with new insight.

We need to be more granular. We need to ask it a better, more targeted question.

The example below shows how to get the most out of a prompt ⬇️

Like with anything, ask dumb questions, get dumb answers.

ChatGPT is only as good as the questions you ask it.

The amateur uses vague questioning.

Giving ChatGPT bad prompts is like driving a Ferrari in first gear.

THE ULTIMATE WRITING COACH

The amateur is using it as a vending machine.

Tap something in.

Take what they are given.

The Pro’s are playing a different game.

They push it to give better answers by using the power of whom:

If you've got a sales letter and want feedback, ask it how David Ogilvy would improve it.

ChatGPT is an amazing writing coach.

(It has read everything ever written. Dead or alive, you can pick any coach.)

Now imagine if you did this everyday. The quality of your writing over a month, let alone 6, would sky rocket.

Ultimately it is you versus you. The choice is yours. The lazy you versus the great you. Who wants it more?

7 Stupid Simple Steps.

# STEP 1 - NOT WHAT, BUT WHOM.
The amateur asks ‘what do I want to learn.’ The pro ask ‘Who do I need to learn it from.” You pick a coach who does something you currently can’t do, but need to learn.

# STEP 3 - CLARITY.
ChatGPT loves vague questions, then it can give you vague answers. Vague is easy. ChatGPT loves easy. What it doesn’t like is specific. It has to work hard. Let’s make it work hard.

# STEP 5 - NEVER ACCEPT THE FIRST ANSWER.
This is the most obvious, yet most powerful steps. You treat it as a conversation. You keep pushing it. You ask it to go to the next level.

# STEP 7 - THE ONE WEAK LINE
This might seem small, but imagine doing this every day. That is 365 micro upgrades. But in your head, you get used to looking for better ways to write something. Trust me, this works

# STEP 2 - FLIP THE CONTEXT, CHANGE THE ANSWER.
How can I fail at this? That is flipping the context. How would I launch this in 1920’s when there was no internet.

# STEP 4 - CONSTRAINTS.
You have to write a 100 word email to the busiest CEO. Every word counts. That forces it to work harder. This is an important tool.

# STEP 6 - KEEP SHOWING IT UP.
The learning is a two way street. The more you use it, the more it can help you. The more you use it, the more it learns what you are after.

If I find something that can help your future self, I will always share that.

Who is this course for?

  • Freelancers
  • Consultants
  • Entrepreneurs
  • Agency owners
  • Business owners
  • Company of ones

Recap on what you learn:

  • How to pick a coach.
  • How to use context.
  • How to use clarity.
  • The art of never accepting the first answer.
  • Exponentially improve your writing capabilities.
  • Brainstorm with the world's greatest thinkers.
  • A mindset that turns your company of 1 to a COMPANY OF 1000.

Then in a few moments, it will all be yours.
Lifetime Guarantee.

Who's running it?

David Hieatt. Bankrupt at 16. Thrown out of college at 18. Joined Saatchi and Saatchi at 21. Had a ball. Left advertising to go back to Wales. Started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of the top 10 ideas festivals in the world by the Guardian. And in 2012 started a company making jeans called The Hiut Denim Co. in his hometown of Cardigan. A town that used to have Britain’s biggest jeans factory. Its purpose is to get 400 people their jobs back. As of today, it now employs 27 people.

You can’t put a price on the value that DO brings you. It’s exceptional.

— Sally Wolff

FREQUENTLY ASKED QUESTIONS

We've got the answers.

When will I have access to the course?

Straight away. As soon as you purchase, you will receive an email with your log-in details.

Is this course mine for life?

Absolutely!

I have a team and I’d like them to do the course. Do you do group discounts?

Great and yes! Drop us an email at info@thedolectures.co.uk with details of how many people are in your team and we’ll sort something out.

How does this course differ from your others?

This course contains new content that we haven’t shared before. Our secrets. Bite-sized nuggets of gold.

What if I purchase and don’t see the value?

We exist to serve our audience. If you’re not happy, then neither are we. Which is why we offer an iron clad 30 day refund policy from point of purchase. No questions asked.

Will there be bonuses?

Yes! When you purchase this course, you will also have access to Lazy Discipline ChatGPT (£49), and Lazy Discipline Custom GPT (£49), plus, you will get 6 PDFs I made for myself in the quest to go the next level.

£49

Buy Now

30-Day Guarantee. If for some reason it’s not everything you expected, let us know within 30 days of purchase and we’ll refund you every penny. No questions asked.