A word of caution.

You weren't there for the invention of electricity.

You weren't there for the invention of the computer.

But you are here for the invention of AI.

The birth of a century defining tool.

ChatGPT is the thing that everyone is talking about but not everyone will get good at. And some won't learn how to use it at all. But here's the thing.

You can.

It is an amazing tool if you know how it works. How it thinks. What it can't do. And what it can do.

The only limitation is your ability to ask it insightful questions. That is what this course is all about.

Refine. Refine. Refine.

"The quality of your questions, determines the quality of your life." Tony Robbins

From 0 to 100 million in 2 months

That is faster than any other technology in history. Unprecedented. Unimaginable.

Why is this significant?

AI gets better the more people use it. If you find it useful now, imagine how much more it improves in one month, 3 months or even 6 months?

I know for some people this is a little scary.

You start to question what use will I have in the future with this tool getting so good.

And it just keeps getting better.

Rather than being scared by it. You should think what does this mean for me? What does this mean for my business?

It lets you win at life as well as business.

So, you have time to go for a coffee with all those other entrepreneurs who seem to have more time than you.

Here’s to that.

Imagine, you are in a shed right now. You are a company of one. How do you take on the world?

Because suddenly everything has changed for you. You now have this research assistant. Your workforce has exploded in terms of how much it can do for you.

In essence your leverage has increased exponentially.

The key to accessing this help is to ask the right questions. Or in ChatGPT terms, the right prompts.

In just one hour you will move away from thinking like an Amateur to operating like a Pro. And at that point, the world is your oyster.

Most people are talking about it but most people WILL NOT get good at ChatGPT.

Don't be like MOST people.


For just $20/month you have a research assistant.

This will supercharge your effectiveness.

Complete tasks that would previously take you hours in just a minute or two.

That is 0.33% the price of the median salary for a research assistant in the UK.

The Amateur vs The Pro.

The Amateur fears it.

"It will take my job away. What am I going to do?" Or "This is too technical for me, I’m not going to try it."

The Pro embraces it.

"This will make my life easier. All the grunt work I previously spent hours on will be done in minutes. I can go do the thinking. This is what separates me from others."

There’s a new job title in town…

Prompt Engineer.
The most important thing is to learn how to ask the right questions.

Think of this course as the guide that will show you how to become Pro at operating it.

Vague Prompt

What's wrong with this?

It is a bog standard answer that is non specific and doesn't leave you with new insight.

We need to be more granular. We need to ask it a better, more targeted question.

The example below shows how to get the most out of a prompt ⬇️

Like with anything, ask dumb questions, get dumb answers.

ChatGPT is only as good as the questions you ask it.

The amateur uses vague questioning.

Giving ChatGPT bad prompts is like driving a Ferrari in first gear.


In terms of writing it's you versus you.

Harness ChatGPT to improve your prose.

Input a piece of your writing and say "give me 5 ways I could improve it".

If you've got a sales letter and want feedback, ask it how David Ogilvy would improve it.

ChatGPT is amazing for this stuff.

Now imagine if you did this everyday. The quality of your writing over a month, let alone 6, would sky rocket.

Ultimately it is you versus you. The choice is yours. The lazy you versus the great you. Who wants it more?

The 7 Tips.

Make ChatGPT easy to use by creating anchor notes. Anchor notes are where store context. Context increases the relevancy of the answer. The anchor notes are where you keep the 5,6,7 things you use everyday.

ChatGPT is NOT a replacement for creativity. It is a magnifier for your creativity. It is a research tool like no other. Understand that it is a generalist and the specialists are coming. Fine-tune your research needs and pwoah a company of 1 is now a company of 1,000.

What if you got better at being you?

Imagine you had a coach who was there for you 24/7. Sharing pointers and helping you leverage your own voice. This is possible today. Chat GPT is not your writer. It is your coach. It's there to make you a better writer than you were yesterday.

This lesson will be released 2 weeks after we've launched the course. We will take the best 3 questions that we get from you. And turn them into a lesson!

The enemy of specific answers is a vague question. Ask a dumb question, get a dumb answer. In order to be Pro at this thing, we have to go granular. Find the right angle and the best answers will come.

Tools are the amplifiers that help get your words out there. They MUST make your life easier otherwise it is just procrastination. This lesson covers a range of different AI assisted tools to make your everyday better.

Stand in the shoes of the people you admire. One of ChatGPT's best features is its ability to think like the best thinkers out there. Use it to find out how Einstein or Steve Jobs would think about a problem.

If I find something that can help your future self, I will always share that.

Who is this course for?

  • Freelancers
  • Consultants
  • Entrepreneurs
  • Agency owners
  • Business owners
  • Company of ones

Recap on what you learn:

  • Save time making anchor notes.
  • Ask better questions to get better answers.
  • Become a research mastermind.
  • Find the right tools for your needs.
  • Exponentially improve your writing capabilities.
  • Brainstorm with the world's greatest thinkers.
  • A leverage heavy system that turns your company of 1 to a COMPANY OF 1000.

Then in a few moments, it will all be yours.
Lifetime Guarantee.

Who's running it?

David Hieatt. Bankrupt at 16. Thrown out of college at 18. Joined Saatchi and Saatchi at 21. Had a ball. Left advertising to go back to Wales. Started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of the top 10 ideas festivals in the world by the Guardian. And in 2012 started a company making jeans called The Hiut Denim Co. in his hometown of Cardigan. A town that used to have Britain’s biggest jeans factory. Its purpose is to get 400 people their jobs back. As of today, it now employs 27 people.

You can’t put a price on the value that DO brings you. It’s exceptional.

— Sally Wolff


We've got the answers.

When will I have access to the course?

Straight away. As soon as you purchase, you will receive an email with your log-in details.

Is this course mine for life?


I have a team and I’d like them to do the course. Do you do group discounts?

Great and yes! Drop us an email at info@thedolectures.co.uk with details of how many people are in your team and we’ll sort something out.

How does this course differ from your others?

This course contains new content that we haven’t shared before. Our secrets. Bite-sized nuggets of gold.

What if I purchase and don’t see the value?

We exist to serve our audience. If you’re not happy, then neither are we. Which is why we offer an iron clad 30 day refund policy from point of purchase. No questions asked.

Will there be bonuses?

Yes! From time to time when we come across tools, tactics or tips that we think will be useful to you, we will add them to the course. Don't worry if you don't see them, an email will arrive in your inbox.

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30-Day Guarantee. If for some reason it’s not everything you expected, let us know within 30 days of purchase and we’ll refund you every penny. No questions asked.