Learn To Build A Custom GPT
in 30 Minutes.

On November 6th, 2023, a big moment happened, and most people missed it.

OpenAI announced GPT.

Even now, most people don’t get how big a thing it will be for them.

So in this newsletter, let me walk you through this so you understand its importance:

• What is it?
• Why it matters?
• How can it help you?

What is it?

In short, you can customise your own GPT without knowing how to code, without hiring a team, without turning into a geek.

And, here’s the best part, you can build one within 30 minutes.

Hmmm.

Which brings me to your next question: “why on earth would I want to build one?”

Why it matters?

In the story of David and Goliath, David emerged victorious.

He won, against all odds, because he leveraged a simple yet powerful technology: the sling.

As a company of one, everyone is bigger than you. Everyone is your Goliath. But on November 6th, 2023, the playing field got levelled.

Because the right tool, used strategically, can dramatically increase the odds of you winning.

A customisable GPT is your sling.

“I kind of get it, but not really.”

Ok, let me give you a real-world example, so you see what I see.

How can it help you?

This is how I am using GPT as a writer who wants to Micro Blog daily.

Context: I make notes on cool phrases, quotes and ideas almost every day.

Therefore, I have thousands of notes.

There’s lots of gold in there, but I can’t always remember what is in there.

Now, what if upload them to a GPT which I will call ‘Brainstorm My Notes.”

But I give the GPT context first.

(Context makes it more precise.)

• I tell it my writing structure.
• I tell it what questions to ask me each time before it searches.
• I feed it with examples of Micro Blogs that I have written.
  
  It refers to the context each time I ask it to brainstorm my notes. Then when I tell it, for example, that I am writing a piece about “Recovering Introverts” and it gives me three ideas for possible blogs.
  
  I am NOT using it to write for me. I do that. I am using it to brainstorm ideas from my notes I have collected.
  
  This dramatically increases my productivity because it gives me the most relevant notes from years gone by that I probably have forgotten.
• What it sparks are new angles.
• New ways of looking at it.
• And it is all from my old notes.
  
  It makes me, more me.
  
  Think of this as your Co-Pilot that you can customise to your own specific needs.
  
  This is my example of how it can help me each day.
  
  But think about examples of how it can help you. Each day you have workflows that you repeat. There will be things you do each day that a customisable GPT will help you do quicker and better.
  
  That will FREE UP TIME for you to spend more time on the bits only you can do.

How a Custom GPT will benefit you?

Say, you run a PR agency, what do you each day? Maybe, press releases? What if it could brainstorm angles that would inspire you to think differently. All based on the context you provided of how you write press releases.

It helps you become more you.

Say, you are a life coach, what do you do each day? Maybe, write programmes for clients? It can brainstorm angles for you that would inspire you programme differently. All based on the context you provided of how you write life-coaching programmes.

Zooming out.
A custom GPT is like building your own version ChatGPT but tailored to your specific needs.

You can teach it to write in the style of Shakespeare, solve problems like Albert Einstein or build training routine to get you to run a marathon based on your age, your diet, your diary and how many hills are close by.

It can do a lot. So you can spend more time on where you make the biggest difference.
In my case, I have invested thousands of hours into my notes. I can now brainstorm them in seconds based on my criteria. All of a sudden, it becomes a powerful asset to help my creative writing by using my notes which are unique to me.

It makes me more me.

Example on how to think:

Let’s stick with writing as that is my thing. This is how to approach it.

Outcome.

Learn how to use your GPT to improve your writing.

Task.
You are a LinkedIn micro-blogging expert having written over 300 blogs in the last year. I want you to give me 2 new angles for a post I can write to my audience of 3,000 about the importance of making writing a daily habit.

Focus.
The majority of the audience are founders and freelance strategists.

Tone.
I want the tone to be optimistic and informative but not overly enthusiastic. The post should include a tl;dr (too long, didn't read) section at the end. Also, each angle should be 2 bullet points or less.

Result.
Boom! It will give you new perspectives to improve your micro-blogs.

Caution.
Your custom GPT is NOT a replacement for your writing. It is a magnifier for your writing. It is a research and ideation tool like no other. Fine-tune it to your writing needs and whoosh your writing ability will skyrocket.

Now imagine if you did this every day. The quality of your writing over a month, let alone 6 would be unrecognisable.

This is the ultimate writing coach.

Who's running it?

David Hieatt. Bankrupt at 16. Thrown out of college at 18. Joined Saatchi and Saatchi at 21. Had a ball. Left advertising to go back to Wales. Started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of the top 10 ideas festivals in the world by the Guardian. And in 2012 started a company making jeans called The Hiut Denim Co. in his hometown of Cardigan. A town that used to have Britain’s biggest jeans factory. Its purpose is to get 400 people their jobs back. As of today, it now employs 27 people.